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Dia and co models12/9/2023 ![]() ![]() The integration of 11 Honoré was one of the biggest steps Dia made to achieve its goal of being the “ultimate shopping destination” for plus-size shoppers. Dia has raised about $120 million in venture funding. So far, about 1 million women have now shopped at Dia.com with marketplace gross marketplace value up 225% year to date over 2021. For example, Gap scaled back its inclusive sizing just a year after its release, and Loft completely dropped its extended sizing.ĭia offers a variety of apparel categories - such as tops, dresses and jackets - in sizes ranging from 10-32. Sales revenue for women’s plus-size apparel rose by 18% last year compared to 2019, according to a recent report from the NPD Group.īut managing inventory for so many sizes has proven to be difficult for retailers to pull off. ![]() ![]() Major retailers such as Nordstrom and Anthropologie released extended sizing options at that time. Sometime around 20, the plus-size market saw an influx of brands attempting to steal market share in the category. “Really being able to provide her an experience that spans from a Girlfriend Collective tank, all the way up through true designer apparel was something that I don’t think we really dreamed was possible, but in bringing our two companies together, is the real-life experience.” “I think the reality of shopping for apparel is that you shop at multiple price points,” Dia & Co’s co-founder Nadia Boujarwah said. Dia expects only Shein, Walmart and Amazon to have a larger assortment than the company by the end of the year. Staying true to its original goal, the company has been focused on growing its style and category options over the last 18 months. Launched in 2015, Dia was developed to address the shortage of fashionable options in larger sizes. ![]()
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